Founded in 2005, LOLA Australia is designed by Western Australian fashion designer and mother of two, Perette Creighton. The brand encompasses Perette's love of the Jet-Set Bohemian Chic style of poolside glamour dressing and travel.

The label is versatile and durable, and has a following for it's signature colourful silk prints, feminine fine cottons and overall ethnic vacation charm. The designs are well cut, comfortable and glamorous, and appeal to all ages.